Presenting your stakeholders with gifts is indeed a good deed and a useful habit. Yet, if you do not contain the required knowledge on the etiquette behind this process, the situation might end up becoming rather awkward. For instance, if your gift is too expensive for the client and it does not spark an interest within him/her, there will be no use of spending all that cash on a useless present. Similarly, if you gift a cheap good to your wealthy customer, they will be quite disappointed. Therefore, below are some tips and things you need to know when pursuing with this strategy.
Try to personalize whatever gift that you present to your customers. It is always a nice thought to make them aware that you have knowledge of their interests, likes and dislikes. Keep records of them and engage them in surveys that reveal their interests in potential gifts that you may send to them. This way, you can ensure that each customer receives something that is of their interest rather than sending an item which is common to all.
Another factor to consider while purchase corporate gifts is your budget. If such a strategy of offering tokens to customers exists in your business, make sure that sufficient funds are allocated for this process in your budget. Also, know how much to spend on them depending on the occasion. As an example, for a customer birthday, it will be more meaningful to send a handwritten birthday card with the company logo somewhere in it rather than sending an expensive gift. However, for holiday seasons, as they are much known for gift exchanging, sending a hamper filled with goods will be a wise idea.
Always keep in mind that all your clients are not Christians. All of them are not those who celebrate Christmas. Therefore, when you send them business gifts make sure that you are aware of which festivals they celebrate to make the gift seem more personal and not offensive. Also, sending second hand gifts are not well accepted with all customers. Therefore, try to send them brand new and customized gifts for a better experience.
This is one of the most important factors when it comes to etiquette related to these type of gifts. Make sure that it is not only your clients that are paid attention to, but also the employees and other stakeholders that assist in your operations as well.
Therefore, if such strategies are being followed in your organization, ensure that these pointers are followed for a better experience in gift giving.